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Follow the Bar Code

Reasons You SHOULD Be Using QR Codes at Your Place of Business


These days, it feels like no matter where you go, everyone is using a smartphone.

It’s not just young “tech-savvy” people either. Today, more than half of all Americans are smartphone users and for the first time in history, more people in the US are using smartphones rather than their “land line” or other mobile devices.

The good news: you can reach your customers via smartphone whenever they’re on the go.

The better news: you can also reach them via smartphone when they’re standing right there in front of you at your place of business—using QR codes.

What are QR codes?




These funny-looking square designs have been popping up everywhere recently and there’s a good chance you’ve seen them around in magazines, on direct mail pieces, in stores, or even in the subway on your way to work.

They are computer generated images that are used as a shortcut to connect customers directly with websites or online resources without having to type a URL into an internet browser. When you see one, you can scan it with your smartphone and it will connect your mobile browser directly with the intended online location.

Why the heck would I want to use QR codes?

Think about all the stuff you’re already doing online—whether it’s an email newsletter, social media, local deals, or event registration—aren’t you always looking for a more affordable and convenient way to drive results for those activities? QR codes can help you do just that!

Plus, QR codes are free! All you need is an online QR code generator. Create your own QR Code here.

But more importantly, QR codes are effective! They give you the opportunity to get people to act now and connect instantly, before they walk out the door.